Chronicling the ongoing intersectional struggle to liberate women — inclusively defined as the legacy kind and the transgenders — from The Patriarchy™, one microaggression at a time.
Happy International Women’s Day From Dublin!
The Dublin Zoo recently recruited a drag queen, which probably should have been depicted in the ad behind a display case in one of the exhibits rather than as the star of the ad campaign, to promote its Mother’s Day event.
This is an absolute national disgrace.
— Paul Treyvaud (@PaulTreyvaud) March 6, 2026
Mothers of Ireland, this is what Dublin Zoo thinks of you.
‘Mammies go free’ for Mother’s Day and this is the picture they use to promote it
Who in the name of god signed off on this. They probably think, well everyone will share it so… pic.twitter.com/qepqANgd92
Related: 'Transgender Woman' Roxanne Tickle Sues Women-Only App for 'Discrimination'
After receiving substantial backlash, the zoo’s PR machine spun the promo as innocently “being grounded in humor and fun.”
Via Irish Star (emphasis added):
Dublin Zoo has expressed its disappointment regarding certain online reactions to a promotional campaign for the zoo's All-Things-Irish Takeover scheduled for next week.
On Thursday, Dublin Zoo unveiled its 'mams go free' promotion for Mother's Day designed to assist families in honoring mothers nationwide, providing a free adult admission when a full-price adult or child ticket is bought online next Sunday…
For the launch campaign, Dublin Zoo enlisted Irish social media personality and television presenter James Patrice as the takeover's ambassador, who appeared as his famous Malahide Mammy character, which the zoo has described as being grounded in "humour and fun".
Whilst the campaign received a largely favorable response, there has been criticism on social media from certain politicians and members of the public, who condemned the initiative, including Independent Ireland TD Ken O'Flynn and Senator Sharon Keogan, who objected to the use of the 'Malahide Mammy' character for the playful campaign.
Dublin Zoo has expressed being "disappointed" by certain social media reactions following the campaign's debut, emphasizing that James Patrice was selected as ambassador for the complete campaign, with the Mother's Day promotion representing just one component of this broader initiative.
The promotional material featuring the drag queen/trans person/whatever it is still live on the website as of 5:00 a.m. Eastern Standard Time.
The zoo also, before it quietly deleted the image after the firestorm erupted, slapped a trans flag on a little girl’s forehead in its face-painting promo.
Before and after
— Paul Treyvaud (@PaulTreyvaud) March 8, 2026
Don’t for a second think that social media pressure doesn’t work. Why do you think they want us off it
The face painting picture on the Dublin zoo website has now been changed. Just zoom in on the first one to see why
This entire campaign was nothing more… pic.twitter.com/86emlSGWIO
The whole “we were just having a good laugh” defense — or, in the British lexicon, “taking the piss” — might be more credible if the perverted social engineers who run Ireland (into the ground) hadn’t tried in 2024 to literally remove the word “mother” from the national lexicon.
Via National Catholic Register (emphasis added):
Like neighboring Britain, Ireland celebrates Mother’s Day on the Fourth Sunday of Lent, which fell this year on March 10.
Despite opinion polls showing a clear majority favoring the Irish government’s plan to widen the definition of the family to include other “durable relationships” as well as marriage, when votes were counted March 9, 67.7% of citizens rejected the amendment, while just 32.3% supported it.
A second amendment proposed removing a provision from the Constitution that said women should not be forced by economic necessity to take a job, to the “neglect of their duties in the home.”
Again, polls showed it was likely to pass, but this proposal was rejected by an even wider margin, 73.9% to 26.1%. It is the highest-ever “No” vote in Irish referendum history.
Irish Prime Minister (known as the Taoiseach) Leo Varadkar quickly conceded that his government was defeated “comprehensively” when voters rejected the amendments that the country’s bishops warned would have weakened supports from marriage and undermined the institution of motherhood.
The bishops stopped short of a direct call for a “No” vote on either of the latest proposed amendments, but in a statement read at Masses the weekend before the vote, they said the family is the foundational cell of society and is essential to the common good because it is based on “the exclusive, lifelong and life-giving public commitment of marriage.”
The prelates had warned that the second amendment would have had “the effect of abolishing all reference to motherhood in the Constitution” and left “the particular and incalculable societal contribution” that mothers in the home have made, and continue to make, in Ireland unacknowledged.
