The Morning Briefing: Sign O' the Trump Times — Victoria's Secret Is Hot Again

Top O' the Briefing

Happy Wednesday, dear Kruiser Morning Briefing friends. The Sine Qua Non Sequitur is spending the day distributing George Foreman grills to Guatemalan petting zoo proprietors.

We will have a bit of a mixed bag today, but I knew that I couldn't leave a Victoria's Secret story alone.

First, there is no definitive news from the California jungle primary voting, because timely vote counting is a thing of the distant past in the Golden State. My original working headline for yesterday's MB was, "It's Primary Day in California, We Might Have Results by Christmas."

Things do look good for both Spencer Pratt and Steve Hilton at the time I'm writing this, but it's far too early to get excited about anything. Here's something enjoyable from the West Coast: my friend and Townhall colleague Matt Vespa has a fun post about some MSNOW lefty interviewing drunk Spencer Pratt supporters in Los Angeles.

In other news, Scott Pelley reached the “Find Out” portion of his journey with CBS News after his Monday rant accusing Bari Weiss of "murdering 60 Minutes. CBS fired him on Tuesday night, which I took great delight in writing about. Spoiler: I'm on team "60 Minutes deserves to die."

Now onto today's main event.

My good friend and partner in thought crime, Stephen Green, had the feel-good story of the day, writing about the return to profitability of Victoria's Secret after taking an unfortunate walk on the plus-sized, Diversity, Equity, and Inclusion side of the street.

Stephen reports that the company's sales and stock price are up, and the good fortune is "all thanks to the company getting back to what it does best." Victoria's Secret had gotten away from that during the mad corporate rush to embrace DEI.

Suddenly, there were plus-sized models in lingerie, transgender models in lingerie, and — WHADDYA KNOW — the lingerie-purchasing public lost interest in the brand that had been built upon more traditional ideas of beauty. This is from Stephen's column:

Let me say this again: A company whose entire brand was helping make women feel attractive and good about themselves let itself get bullied into promoting diversity instead of sexy. "Rivals like American Eagle Outfitters," the New York Post reminded readers last month, "swooped in as Victoria’s Secret lost its long-dominant share of the bra and underwear market."
But in the private sector, stupid either goes bankrupt or gets turned around. Enter stage right, Victoria's Secret turnaround artist, CEO Hillary Super, hired in August 2024. Super quickly launched the company's "Very Sexy" line of old-school lingerie items like garter belts, thigh-high stockings, and sheer tops.

As we saw with Sydney Sweeney's American Eagle ads, the return to the featuring of pretty girls in women's apparel advertising triggers the left. So that part is fun.

I mentioned President Donald Trump in the headline for the triggering effect, but he has played a huge role in corporations and institutions feeling comfortable enough to back away from DEI initiatives that they had been browbeaten into adopting for years.

That browbeating took on a very sinister tone when Joe Biden and the commie cabal that ran his brain were stinking up the Oval Office. The Democrats went all-in on their attempts to normalize the worst of the radical left. They spent four years imposing their non-reality reality on Americans who were quite happy with the real real world. Obesity is healthy, that sort of thing.

President Trump empowers the "normies," as regular people have come to be known. We don't have to accept the subjective insanity of the mentally unwell left. We can say that pretty girls are pretty again. Victoria's Secret stockholders can revel in the fact that the company is once more peddling a lot of garter belts.

And Sydney Sweeney is going to make a great president one day.

Contributions to the Mailbag of Magnificence can be sent to kruisermb@gmail.com

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The Mailbag of Magnificence

Friend of the Briefing Sharon P. is part of a crew of regulars that is keeping the Mailbag going:

My dear Stephen, Please allow me to give a shout-out to your 'pen pals', Douglas P. and Briefing Bob in today's Mailbag drop-off. My kinda guys for this old codger from the GG era! Both pointed out the oxymoron party for their enjoyable indulgence in the Alphabet Slop, yet their utter distaste with Epstein being tabled up! Guess the 'D'ifference is how the ki'D's are used! Shameless in America! As for your Jeffrey Pedo Horror Show idea, slut TV's 'pretty' much got that genre covered ad nauseam! Another reason to pursue the Morning Briefing Barf Bag idea!

This is beautiful, Sharon, seeing readers support each other like that. My goal here all along has been to build and foster community. Or put together a group of investors for a microbrewery. No pickleball, though.

Doug F. writes:

Thanks to you and the MB my eclectic comedy/music tastes are ever expanding.

This honestly does warm whatever it is that passes for a heart in me. I think it's important to finish a deep-dive into the news with some artwork, and comedy or music. I love hearing from readers about that section of the Briefing because it's nice to know that it is being appreciated. It is a lot of fun to look for content for the "Kruiser Kabana" section every day, even if it takes me down some less-than-productive YouTube rabbit holes.

That's it for today. Emails are coming in at a trickle, but I expect the stream to get strong soon. Thanks, everyone!

Everything Isn't Awful

Had social media existed when I was in my 20s, there'd be hundreds of pictures of me passed out like this floating around out there.

Good night… pic.twitter.com/IjwnwzcO7D
— Cats for Happiness. (@JoyfullCat) June 2, 2026

The Kruiser Kabana

Kabana Gallery

Pierrot Lunaire #artbots #ensor pic.twitter.com/lb1djnhQA7
— James Ensor (@ArtistEnsor) June 2, 2026

Kabana Comedy/Tunes

X helped me pick the song today. Once more, with feeling: the '80s were just superior.

"Do ya wanna..." https://t.co/nqxaFcgymG
— SFK (@stephenkruiser) June 2, 2026

POTUS Press Today

FOR IMMEDIATE RELEASE
06/02/26

DAILY GUIDANCE AND PRESS SCHEDULE FOR
WEDNESDAY, JUNE 3, 2026

In-Town Pool
TV Corr & Crew: CNN
Secondary TV Corr: Newsmax
Photos: AP, AFP, NYT, Reuters, Getty
Print: Financial Times
Secondary Print: Politico
Radio: FOX
New Media: Center Square

EDT:
9:00 AM In-Town Pool Call Time

8:00 AM THE PRESIDENT participates in Executive Time
The White House
Closed Press

11:00 AM THE PRESIDENT participates in a Policy Meeting
Oval Office
Closed Press

2:00 PM THE PRESIDENT participates in a Policy Meeting
Oval Office
Closed Press

3:00 PM THE PRESIDENT signs Executive Orders
Oval Office
Closed Press

4:30 PM THE PRESIDENT participates in a Policy Meeting
Oval Office
Closed Press

7:00 PM THE PRESIDENT participates in a Rose Garden Club Dinner
Rose Garden
Closed Press

Click the button to get the Morning Briefing emailed to you every weekday. Have your coffee with me, people. It's free, and it supports conservative media!