A new major in social media influencing highlights how meaningless most college degrees have become — and how that was all by design.
Many industries have become filled with woker, less original, and less skilled individuals since college degrees became required or heavily preferred for them — unnecessarily — including journalism, elementary school teaching, and business. In many other cases, the majors simply should not exist at all, either because the activities are not in the least academic (e.g., puppetry, social media management), or because they are inventions of leftist fantasy (e.g., gender studies, feminist studies).
Universities should be places of classical learning or for branches of study and professions that really do need degrees, such as surgeons and engineers. When this used to be the norm for academia, the standards were much higher, the degrees much more meaningful, and most people found jobs or apprenticeships that were much less expensive than university. Then again, the reason this changed is precisely because lefties want as few productive members of society and as many brainwashed ideologues as possible.
Part of the problem is that America has become a much more elitist society and one that worships alleged expertise, so instead of valuing the real skills people have and the results they put out, we value certificates and titles. Thus politicians and media acclaim a blue-haired harpy who did a thesis on the hetero-patriarchal prejudices and racism of the American founding, but sneer at a plumber with vital skills who is making three times what the harpy makes. Likewise, elites rave about the genius of a grammatically and thematically horrendous slam poem on the evils of ICE, but disdain a waiter or construction worker who puts in more productive hours in a week than the average congressman does in a month.
Our society measures a man not by his contributions to the community nor his accomplishments, but purely on arbitrary certificates and talking points. That is the only way that anyone could actually think a degree in social media influencing is valuable.
When Nathan Hale graduated from Yale in the 1770s, he could conduct an entire political debate in Latin. Now American universities give degrees for taking classes in Taylor Swift songs, LGBTQ grievance screeds, and Instagram posts. No wonder college graduates are finding their degrees are less and less marketable, less and less likely to lead to employment.
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Speaking of which, below is a description of the new Arizona State University major:
The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy. Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding.
You develop skills in multimedia production, social media strategy, audience analytics and integrated communication, combining creativity with data-driven insight; and you gain real-world know-how through experiences such as the Los Angeles Content Studio, brand content projects, media internships and content creation trips abroad. Upon graduation, you are equipped for entrepreneurial and professional roles in content strategy, digital influencing, brand development, social media management and audience engagement across industries.
Hidden under all the fancy jargon is the fact that you can spend $12,000 to $39,000 for some tips on boosting your TikTok or X account.
Our higher education system in America is becoming a complete joke. The question is whether we can even salvage it.
